Since the first-ever style of hearing aid, the industry has come a long way. New advancements have seen incredible features. Yet, the most important feature of a hearing aid is the style. The in-the-ear (ITE) style of hearing aid refers to any device that sits within the ear. As opposed to the traditional behind-the-ear (BTE) style, the ITE hearing aid is more convenient and discreet.

Audiologists recommend the ITE style of hearing aid for those who would like a more discreet and wearable device to improve hearing. 

ITE's are always custom-made to fit the person's individual ear shape and size. They are a great option for those who want something easy to use and more convenient for daily living. However, not all are suitable for all levels of hearing loss.

There are four styles of devices worn in the ear, including:

  • In the ear (ITE): The housing of this hearing aid completely fills the concha. The advantages include longer battery life, the availability of a power version for severe hearing loss, and improved operation.
  • In the canal (ITC): This is a small and discreet custom model. The hearing aid housing sits in the ear canal, thus only filling half of the concha.
  • Completely in canal (CIC): The smallest custom model, the CIC device offers the ultimate in discretion as it is virtually invisible from the outside. These devices typically have a nylon strand to facilitate removal from the ear.
  • Invisible in canal (IIC): This subgroup of CIC devices is hearing aids that are worn deep in the ear canal, making them completely discreet. 

Not all of the above is suitable for severe hearing loss. That is why BTE devices are one of the most popular, as they suit all needs. Yet, in-the-ear devices can work for mild to moderate hearing loss

If you have severe hearing loss, then the original ITE style that sits within the ear's concha will be the best option. Here, they can still pick up sound waves and provide an amplified hearing. Whereas the IIC style of hearing aids have limited access to sound waves. Because of this, they may not be ideal for those with more severe cases of hearing loss. 

ITE hearing aids can house many electronic features within one single case, providing room for more features, including a telecoil, multiple directional microphones, and more. All the components are located inside a small shell. Volume can be adjusted, and programs can be selected by remote control. Many models can be connected wirelessly to electronic devices such as mobile phones and TV sets.

Because ITEs are molded to the shape and size of your ear, they can be very comfortable and convenient to wear. Some styles have declined in popularity in recent years due to reduced efficacy for picking up sound waves. Thus, the ITE style is a much more reliable and effective option than CICs and IICs. They might take some getting used to, but they are simple to use, especially those without modern technology features. There is an array of different types of ITEs on the market to suit each individual need.